Meet CEO Randall Reed

Meet Randall & Sherry Reed

Randall Reed is the CEO and founder of the World Class Automotive Group and Reed Enterprises.

The family, which also includes their three children: Steven, Shelby, and Austin; is proud to own one of the largest, privately held, award-winning dealer groups in the country with locations in greater Houston, Dallas, and Huntsville areas.

Meet The Reeds


For more than 30 years, Mr. Reed has been recognized as one of the top 100 mega dealers in the United States of America by Wards Dealer Business. Mr. Reed, along with his wife, Sherry have built a highly successful, Texas-based automotive dealership group on the foundation of managing from the ground up with over 35 years of automotive experience. He began as a diesel engine mechanic in the late 1970s and progressed through sales, finance, and management. Mr. Reed leveraged hands-on training along with his many incredible business partners to create this current award-winning, billion-dollar sales organization. Mr. Reed leveraged that hands-on training, along with his many incredible business partners; into the award-winning, billion-dollar sales organization it is today.

Award-Winning Dealerships

World Class Automotive Group's dealerships hold many top honors including the highly coveted Triple Crown, which is awarded to only an elite 30 dealers in the nation. In order to be recognized, a dealership must receive all of Ford's top awards, which include: the President's Award for customer service; the Ford One Hundred Club, an honor based on vehicle sales; and the Ford Customer Service Premiere Club. Mr. Reed owns and operates the No. 1 selling Ford dealership in the Greater Houston area holding that prestigious title for more than 12 years. The group is also the recipient of more than 30 top honor sales and service awards over the past 30 years.

Autotainment (au-to-tain-ment)

The Reeds and their partners transformed the automotive experience with their concept of "autotainment." This has been their evolution of the automotive purchasing process from goods and services into a distinctive experience-centered environment, revolutionizing the sales and service process for the new millennium.

Along with famed designer F. Michael Graves, Mr. Reed embarked upon creating one of the most unique automotive sales and service experience-themed dealerships, eliminating the negative connotation of "it's us against them" when purchasing or servicing a vehicle. Many processes and environmental zones were eliminated or enhanced to substantially improve the overall experience many customers said they didn't like, such as too little parking to: things they wanted including play areas for kids and restaurant-quality refreshments. The group hired the top specialists in the world to design and build their very distinct and successful autotainment mall dealerships.

Giving Back to the Community

The Reeds believe it is crucial to give back to the communities in which they work and live. In addition to the World Class Automotive operation charitable endowment, which has made many considerable donations to multiple organizations; each of Reed's businesses also works with local and national charities.

Growing up in an economically challenged home, Mr. Reed, along with his wife, knows how important it is for businesses to extend opportunities to area families and youths in order to preserve and strengthen local communities.

Each company sponsors and participates in local events, and various school fundraisers, supports a variety of programs for children and families, and much more. "When we all give a little, we can help a lot for both the future of our kids and our community," said Mr. Reed.

Keys to Success

Mr. Reed has a simple equation for success: hard work, honesty, and treating people fairly. The family-owned business instills solid philosophies, beliefs, and morals throughout all facets of its operations.

Working at the young age of 12, a foundation for his strong work ethic and appreciation for every hard-earned dollar was instilled. Once in the automotive business, he had to work his way up the ranks, from service technician and salesman all the way through managing partner and subsequently an automotive dealer.

"The diversity of my experiences has allowed me to have a real understanding of every facet of a business and how to create a better customer experience," said Mr. Reed. "At the end of the day, that is what is about how well we help our customers."


Ultimately, he attributes that success to all of the loyal consumers. "There are thousands of customers to whom Sherry and I owe everything in business," he said. "God has blessed us. We've been married and successful in business for well over 30 years, have three wonderful children, and get to work with amazing people every day. I am very thankful."

Phone Numbers:Sales Hours:
  • Mon - Sat8:30 AM - 8:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat7:00 AM - 1:00 PM
  • SunClosed
Quick Lane Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat7:00 AM - 1:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat7:00 AM - 1:00 PM
  • SunClosed
Body Shop Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat7:00 AM - 1:00 PM
  • SunClosed

Contact Randall Reed

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3333 Inwood Road, Dallas, TX, 75235

Contact Us

Main (833) 819-5040
3333 Inwood Road
Dallas, TX 75235
Planet Ford Dallas 32.828374, -096.828317.